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Example: Using Social Media to Promote Health Awareness

Video is an effective medium to provide unique and engaging content for your social media platforms. Below is an example of a social media campaign we developed specifically for Lung Cancer Awareness Month.

Lung Cancer Awareness Campaign


Challenge: Increase awareness of screening for lung cancer. Emphasize efforts in place for safe screening during the COVID-19 pandemic. Objective: Show patients the benefits of a low dose CT scan to diagnose early-stage lung cancer. The target group is patients who have smoked and are between the ages of 55 and 74. Strategy: Produce videos for social media featuring thoracic oncology surgeons who treat patients with lung cancer. Result: Point Across Media created 3 new videos to be released throughout Lung Cancer Awareness Month in November.




A West Coast health system wanted to introduce a new orthopedic surgeon to the market - Find out how they reached a wider audience.


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