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  • Point Across Media

Video Marketing: Data Tells the Story

Incorporating video in your service line marketing is an effective way to connect with your audience. Here’s a recent example of how video was the key element of a successful campaign for one of our clients.

Service Line Campaign Example

Challenge: A West Coast health system wanted to introduce a new orthopedic surgeon to the market. Objective: Highlight a physician, reach a specific demographic, and obtain data for future campaigns.    Strategy: We produced a one-minute physician profile video for their online provider directory and for use in a two-month-long paid social media campaign. Data:  The video reached 24,500 views on YouTube. 90% of the audience was in the key 25+ demographic the health system was looking to target. (View below)

Want to expand your message to a wider audience with Physician Profile Videos? Watch - Beyond the Provider Directory

Creating content that connects and engages is a top priority for marketing teams. Find out how video builds relationships between patients and your health system.


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