In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care. How do you give them the confidence to step back into your health system? The following case study shows how video is a helpful tool. Breast Cancer Awareness Video Campaigns Challenge: Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic. Objective: To let wom
For over 10 years we have created physician profile videos that healthcare marketing teams for use on their websites, social media platforms or as part of their advertising strategy. There are so many critical components that go into the production of a video – we selected some of our key insider tips to ensure we capture your physicians in the best possible light. 1. Comfort Is Key Some doctors walk into a room with lights and a camera and think "What have I gotten myself i