Building Patient Confidence During COVID-19
Updated: Nov 24, 2020
In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care.
How do you give them the confidence to step back into your health system?
The following case study shows how video is a helpful tool.
Breast Cancer Awareness Video Campaigns
Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic.
To let women know what measures the health system is taking to keep patients safe and the importance of getting mammograms despite COVID-19.
Produce videos for social media featuring key physicians from the Women’s Health team.
Point Across Media created 7 new videos to be released throughout Breast Cancer Awareness Month in October. (example below)
Our Video Production Process
We always take extra precautions around everyone's safety. In addition: - We keep our on-site crew small. A producer and a videographer. - We provide options to shoot in an off-site location or during off-hours. - Capturing footage is efficient. We only take 30 minutes of a physician's time (this includes b-roll).
Telehealth visits are on the rise - Here we list all the ways video content can support your marketing efforts in this growing area.
A Service Line Campaign example plus the data behind the success of this content.
#hcmktg #hcsm #pointacrossmedia #videoproduction #physicianprofiles #breastcancer #breastcancerawareness #healthcaremarketing #medicalmarketing #healthcarevideo #socialmediamarketing #healthcare #covid19