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Building Patient Confidence During COVID-19

Updated: Nov 24



In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care.


How do you give them the confidence to step back into your health system?

The following case study shows how video is a helpful tool. 


Breast Cancer Awareness Video Campaigns


Challenge:

Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic.


Objective:

To let women know what measures the health system is taking to keep patients safe and the importance of getting mammograms despite COVID-19. 


Strategy:

Produce videos for social media featuring key physicians from the Women’s Health team.  


Result:

Point Across Media created 7 new videos to be released throughout Breast Cancer Awareness Month in October. (example below)





Our Video Production Process

We always take extra precautions around everyone's safety. In addition: - We keep our on-site crew small. A producer and a videographer. - We provide options to shoot in an off-site location or during off-hours. - Capturing footage is efficient. We only take 30 minutes of a physician's time (this includes b-roll).



Telehealth visits are on the rise - Here we list all the ways video content can support your marketing efforts in this growing area.


A Service Line Campaign example plus the data behind the success of this content.




#hcmktg #hcsm #pointacrossmedia #videoproduction #physicianprofiles #breastcancer #breastcancerawareness #healthcaremarketing #medicalmarketing #healthcarevideo #socialmediamarketing #healthcare #covid19


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© 2020 by Point Across Media

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