Example: Using Social Media to Promote Health Awareness
This example is of a social media campaign we developed specifically for Lung Cancer Awareness Month.
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Building Patient Confidence During COVID-19
In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care. How do you give them the confidence to step back into your health system? The following case study shows how video is a helpful tool. Breast Cancer Awareness Video Campaigns Challenge: Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic. Objective: To let wom
Video Marketing: Data Tells the Story
Marketing Key Service lines is a big initiative among healthcare marketing teams. Here's a campaign example with proven results.
"Do I Recognize Myself in Your Marketing?"
Watch : How patient testimonial videos provide relatable content that creates emotional connections.
3 Ways Video Builds Strong Relationships with Your Patients
Healthcare Marketers find themselves working hard to convey a sense of stability and comfort for their community. In many cases, it goes ba
COVID-19 Resource: Best Practices for Capturing Video Immediately
Using your smartphone can be a great solution that allows you to leverage the power of video and stay up to speed with healthcare updates.
Measuring Video Success - It’s More Than Views
A story of a health system’s success with video and the analytics to back it up.
How Does Video Play into Your Content Strategy?
Learn how your content strategy hits the mark with video. Video evokes emotion, keeps a viewer engaged, and drives them to take action.
Behind the Scenes with a Healthcare Videographer
The job of a videographer involves an aspect of creativity that evokes a feeling or emotion to make content relatable and actionable.
Increasing Patient Engagement Through Videos with Animation
The combination of a physician explaining a procedure and 3D animation resulted in highly useful video content for patients.
Video Marketing for Today’s Patient: 4 Key Messages
We recently had the opportunity to be part of the Healthcare Marketing and Physician Strategies Summit 2019 in Chicago last month – this marked our 4th year at this event. If you don’t know about this conference it is a great way to learn about healthcare from some of the leaders in the industry. They speak to a series of topics around healthcare marketing, connecting with patient audiences and physician relationships. They also dive into current trends, technologies, and m
5 Ways to Boost Your Video SEO
Your healthcare videos tell an important story around your patients and the people who make up your healthcare system. As a marketer, you know the clearest way to send a message that is both engaging and captivating is through video. Video is a storytelling medium your audience can learn from, take action, get answers, connect with medical staff and so much more. And with the growth of video in the digital marketing realm, it’s essential to have your video stand out amongst
Are you leveraging video on your Social Media Platforms?
“Social media videos are so engaging that the networks are pushing them way to the top of social streams. Facebook, Instagram and LinkedIn all want us to do more in this all-powerful format. It wins in the algorithms and in wins for attention.” - Andy Crestodina at Techsmith Social media gives healthcare marketers the opportunity to directly engage with their patient audience, reach target audiences and build trust. Video plays a big role in the success of your social media
5 Tips To Great Physician Interviews
For over 10 years we have created physician profile videos that healthcare marketing teams for use on their websites, social media platforms or as part of their advertising strategy. There are so many critical components that go into the production of a video – we selected some of our key insider tips to ensure we capture your physicians in the best possible light. 1. Comfort Is Key Some doctors walk into a room with lights and a camera and think "What have I gotten myself i
4 Ways To Maximize Your Videos
Marketers in the healthcare industry understand the power of Video as a storytelling medium and the role it plays as part of video marketing. The question becomes are you using videos to their fullest to support your digital marketing strategy and goals? We have outlined 4 simple areas to consider that are cost-effective and will not add to your current marketing budget. 1. IDENTIFY ALL THE DIGITAL MARKETING PLATFORMS WHERE YOUR VIDEO CAN LIVE: Videos can be used on websites
Sharing Your Video Shoot
Some of our most successful healthcare video projects were promoted on social media before a single frame of video was ever edited. Just knowing a video is coming can be a powerful tool. Sharing with your followers that you are shooting a video on a unique service or a particular physician can be an effective way to build excitement. And it’s more than reaching potential patients. Including a behind the scenes photo from your video shoot on Facebook, Twitter or Instagram lets
How Effective Are Your Patient Testimonials?
Real stories from real customers. Simply put, that is the standard definition of a testimonial. In healthcare, getting real stories from real patients on video can be a powerful marketing tool. A great way to share your hospital’s message is with stories featuring positive outcomes from patients of your physicians. We have produced many patient testimonial videos in the last few years. Through trial and error, we’ve found 3 keys to making effective patient testimonial videos:
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