In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care. How do you give them the confidence to step back into your health system? The following case study shows how video is a helpful tool. Breast Cancer Awareness Video Campaigns Challenge: Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic. Objective: To let wom
We recently had the opportunity to be part of the Healthcare Marketing and Physician Strategies Summit 2019 in Chicago last month – this marked our 4th year at this event. If you don’t know about this conference it is a great way to learn about healthcare from some of the leaders in the industry. They speak to a series of topics around healthcare marketing, connecting with patient audiences and physician relationships. They also dive into current trends, technologies, and m
Your healthcare videos tell an important story around your patients and the people who make up your healthcare system. As a marketer, you know the clearest way to send a message that is both engaging and captivating is through video. Video is a storytelling medium your audience can learn from, take action, get answers, connect with medical staff and so much more. And with the growth of video in the digital marketing realm, it’s essential to have your video stand out amongst
For over 10 years we have created physician profile videos that healthcare marketing teams for use on their websites, social media platforms or as part of their advertising strategy. There are so many critical components that go into the production of a video – we selected some of our key insider tips to ensure we capture your physicians in the best possible light. 1. Comfort Is Key Some doctors walk into a room with lights and a camera and think "What have I gotten myself i