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A story of a health system’s success with video and the analytics to back it up.

The job of a videographer involves an aspect of creativity that evokes a feeling or emotion to make content relatable and actionable.

The combination of a physician explaining a procedure and 3D animation resulted in highly useful video content for patients.

We recently had the opportunity to be part of the Healthcare Marketing and Physician Strategies Summit 2019 in Chicago last month – this marked our 4th year at this event.  If you don’t know about this conference it is a great way to learn about healthcare from some of the leaders in the industry.  They speak to a series of topics around healthcare marketing, connecting with patient audiences and physician relationships. They also dive into current trends, technologies, and m

Your healthcare videos tell an important story around your patients and the people who make up your healthcare system. As a marketer, you know the clearest way to send a message that is both engaging and captivating is through video. Video is a storytelling medium your audience can learn from, take action, get answers, connect with medical staff and so much more. And with the growth of video in the digital marketing realm, it’s essential to have your video stand out amongst

“Social media videos are so engaging that the networks are pushing them way to the top of social streams. Facebook, Instagram and LinkedIn all want us to do more in this all-powerful format. It wins in the algorithms and in wins for attention.” - Andy Crestodina at Techsmith Social media gives healthcare marketers the opportunity to directly engage with their patient audience, reach target audiences and build trust. Video plays a big role in the success of your social media

For over 10 years we have created physician profile videos that healthcare marketing teams for use on their websites, social media platforms or as part of their advertising strategy. There are so many critical components that go into the production of a video – we selected some of our key insider tips to ensure we capture your physicians in the best possible light. 1. Comfort Is Key Some doctors walk into a room with lights and a camera and think "What have I gotten myself i

Marketers in the healthcare industry understand the power of Video as a storytelling medium and the role it plays as part of video marketing. The question becomes are you using videos to their fullest to support your digital marketing strategy and goals? We have outlined 4 simple areas to consider that are cost-effective and will not add to your current marketing budget. 1. IDENTIFY ALL THE DIGITAL MARKETING PLATFORMS WHERE YOUR VIDEO CAN LIVE: Videos can be used on websites